10 Social Media Tools That Make Me A Better Realtor

December 27th, 2008

Well, it’s here.  Social Media isn’t just a buzz word anymore. I use
social media applications every day to enhance my communication with
clients and to make sure the largest number of potential buyers know
about homes that I am marketing. 



I can send messages that arrive almost instantly, and route them
through multiple pathways. Gathering information about market
conditions and events is just as fast.   Connections are so much much
more easily and varied than in the past.

Another useful aspect of this evolution is the fact that social media
are about conversation, not one-way communication.  This can help to
answer one of the main complaints I've heard about realtors in general,
which is that they
don't listen. In fact, many of my clients are
starting to stay in touch with me this way.

Facebook just passed 140 million users. Twitter was in the news
because, during the Mumbai terror attacks last month, frightened people
trapped in buildings used it to let the outside world know what was
going on at a time when the traditional media did not have a clue. In
fact, Twitter was so effective that the Indian government had it shut
down when it became clear that the terrorists were monitoring it a well.

You may already be immersed in the web 2.0 world. If so, great! If not,
here is my end of year list of useful social media apps you may want to
learn more about.

1. Facebook  – great way to connect with friends old and new.  You can also join groups or make your own. Very flexible.
2. Twitter – A
microblog. You can only send 140 character per “tweet” answering the
question “what are you doing?”  It’s real time capabilities make it
perfect for listening to a conversation among people you are interested
in, or getting the word out to a community.
3. There is a cottage industry creating helper apps for Twitter. Don’t like the interface? Try TweetDeck or Twhirl   
4. Want to see how your Twitter account stacks up?  Try TwitterGrader  or TWinfluence  
5. Del.icio.us
– This is a website where you can easily save, share  and categorize
your bookmarks. Save your bookmarks here and give them tags of your own
choosing. You can also see what other people are tagging.  Delicious
uses a non-hierarchical classification system in which users can tag
each of their bookmarks with freely chosen index terms (generating a
kind of folksonomy). A combined view of everyone's bookmarks with a
given tag is available; for instance, the URL
"http://delicious.com/tag/wiki" displays all of the most recent links
tagged "wiki". Its collective nature makes it possible to view
bookmarks added by similar-minded users.
6. FriendFeed
– This is a way to route all of your online musings – from your blog,
twitter, Facebook, etc – to one stream.  Interested parties can
“subscribe” to it, and you can add the streams of online friends to
7. Google Reader 
– This is really just an efficient way to keep track of your web
subscriptions, but I think it is a necessary part of a web 2.0 life.
    You will need to create a (free) Google account for this, but then you can use it for other things, like Google alerts.
8. BlogTalkRadio
– A place where you can create your own radio shows, broadcast them
live to the web and have them saved as podcasts for later listening. 
You can do phone interviews with up to five call in lines, or just play
a pre-recorded piece of audio. The service has both free and
subscription tiers. It has been around for about 2 years, and has been
used by thousands of people, including quite a few celebrities.  This
is going to become even more mainstream in the near future.
9. Feedburner – Still using mainly email?  This tool is for you. You
can have email updates sent to you when something new happens on a site
whose content you want to follow – say my blog ;-)  Just click on the
Feedburner icon, provide your email address and you're home free.
10. Blogging – This is a more general category. My blog, Brookyn Mirror,
is a place where I can comment upon events and trends in the Brooklyn real estate market. I used Typepad, but many others swear by WordPressBlogspot or MovableType.
You may not want to blog, but the Blogosphere is filled smart people
who are writing on a universe of topics, some of which you will want to

If there are any Brooklyn real estate issues that you would like to see more of, please let me know. Email me.

Categories: Brooklyn Real Estate, Real Estate, Social Media, Twitter, Web/Tech, Weblogs

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